Home >> Society >> Issues >> Business >> Allegedly Unethical Firms >> Ezula Mystery links: New Web advertising tool gets results, draws criticism San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites. Slashdot: Don't Eat the Yellow Links Web owners upset by changed content; describes an "opt-out" procedure. Whirly Wiry Web: Fighting Ezula Discussion of web design to detect and defeat contextual advertising, including recognizing the HotText and TopText plugins. You got the yellow linking Virus? Gives information on how to remove/unistall TopText, and links to other more detailed resources. eZula and Surf+ Script Killer Provides a script killer for the eZula software. Also works on Surf+. WebHostingTalk Forums: KaZaa is Hijacking Traffic! Webmasters and surfers, mostly disapproving of the embedded advertising links. PetitionOnline: eZula Petition protesting insertion of advertising links on web pages. Advanced HTML For Beginners: Yellow links can destroy your day and your income Forum thread on the eZula "scumware" and possible responses. Applelinks: Another New Technology to Deep-Six Editorial suggesting "loud, pointed, organized protests" against this attempt to "take over your web pages." PCWorld: Latest Online Ad Gimmick: Hyperlinks "Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay."
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